MSDS 457-DL Sports Management Analytics.

This course provides a comprehensive review of financial, statistical, and mathematical models as they relate to sports team performance, administration, marketing, and business management. The course gives students an opportunity to work with data and models relating to sports team performance, tactics, and strategy. Students employ modeling methods in studying player and team valuation, sports media, ticket pricing, game-day events management, loyalty and sponsorship program development, and customer relationship management. The course makes extensive use of sports business case studies. Prerequisites: MSDS 400-DL Math for Modelers and MSDS 401-DL Applied Statistics with R.

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